yaying.

Systems thinking–driven designer shaping research, scattered signals, and early exploration into focused experiences worth building.

YaYing Yu

Designing at Dartmouth DALI Lab • Open to opportunities

Selected works

Deserto

Centralized platform for Dartmouth students to find experiences that fit their schedule and interests

Design Lead • 7-person team • 24 weeks

Led a full design revamp (UI/UX) across a cross-functional team. Drove research (stakeholder interviews, competitive analysis) and rebrand to deliver engineer-ready specs, staying involved through implementation to ensure fidelity

Design System

Research Synthesis

Information Architecture

Systems Mapping

User Testing

IDEAS Lab

Spatial redesign of Dartmouth’s Baker-Berry multimedia lab

UX Researcher • 6-person team • 6 months

Redesigned and marked key design principles for a multimedia lab space, informed by competitive analysis, workshops, and floor planning — delivering a report that triggered an architect-led feasibility study at Dartmouth

Mixed Methods Research

Research Synthesis

Space Design

User Personas

Journey Maps

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